Why contractor insurance is essential for marketing, media and creative professionals

Contractor Insurance for Marketing, Media and Creative Professionals

Contractors
working in the professions, such as engineering, law and accountancy, are well used to taking out contractor insurance, often as a membership requirement of their professional bodies. And contractor insurance is very common in the IT sector and in management consulting.

But marketing, media and creative contractors, freelancers and consultants often do not have the same professional requirement to obtain contractor insurance. Yet without contractor insurance, they may be exposed to the risk of a client seeking compensation for alleged negligence or confidentiality breaches.

Marketing, media and creative contractor insurance protects against client claims

Mistakes made when commissioning a rebrand, developing a social media platform or managing reputational risk can be just as expensive for clients as an accounting mistake or engineering design flaw. And just the cost of legal fees for a single claim could clean you out financially. This is without even factoring in the costs of compensation if you lose.

So, if you deliver marketing, media and creative services, contractor insurance can provide you with indemnity up to your policy limit in the event that a client sues you. Contractor insurance can also protect against unintentional intellectual property infringement, which can be an ongoing risk if you are a creative contractor, such as a graphic designer or copywriter.

Industry specific contractor insurance

In the same way that there are contractor insurance policies designed specifically with engineers or IT contractors in mind, you can also buy a professional indemnity policy that has been built specially to address the risks facing marketing, media and creative freelancers and consultants.

With contractor insurance that provides professional indemnity cover, you can access expert assistance to deal with a client’s claim from the outset. It is not just members of professional institutes who need professional indemnity insurance; your media and creative output deserves the same level of protection from your own contractor insurance policy.

Often, having the early assistance provided via your contractor insurance can prevent a dispute with a client over a possible breach of contract, or an error that crept into a multi-million pound marketing campaign, from developing into full blown litigation. You may be able to negotiate the opportunity to fix a mistake, or could be completely exonerated.